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Executive Summary

26/07/2013

The Executive Summary

The executive summary section of a business plan is a summary of the highlights of your business plan. Even though the topic appears first in the printed document, most business plan developers leave the writing of the executive summary until the end. This summary is the doorway to the rest of the plan. Get it right or your target readers will not go further than the executive summary.

What should an executive summary include?

For a standard business plan, the first paragraph of the executive summary should generally include:

Business name

Business location

What product or service you sell

Purpose of the plan

Another paragraph should highlight important points, such as projected sales and profits, unit sales, profitability and keys to success.

Include the news you don’t want anyone to miss.

This is a good place to put a highlights chart, a bar chart that shows sales, gross margin, and profits before interest and taxes for the next three years.

You should also cite and explain those numbers in the text.

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